Okay, I would first just like to say that this picture angers me so much I'm not ever sure how to describe it. Part of me wants to think that this is fake, but the other part knows it's not and it sickens me. I like KitKats. They are one of my favorite candies, but after seeing this, I'm really thinking about never buying another KitKat in my life again. This ad is so off putting that I don't even want to think about the product it's selling. I'd never buy it if this was all I had to go off of.
Now, to get to the assigned part of this post. Jean Kilbourne is a former model who made a video called, 'Killing Us Softly', which is about ads in magazines and media coverage in general that degrades women. She made several points about ads that promote violence, disrespectful action, and inappropriate sexual towards women. This is obviously highly inappropriate and degrading to this women. I never really noticed it much when I flipped through a magazine, because I never really cared about the ads anyway, but not that my eyes have been opened, I'm outraged.
This ad clearly is suggesting sexual activity happening out of frame towards this women. And coupled with the words off to the side, I cannot help but feel awkward about this picture in several ways. Does it mean that an extra finger is needed from the person off screen or does it mean using the candy bar? That may be a bit of an inappropriate question, but the text clearly implies it. After seeing this, I'm going to think twice when I hear the oh so familiar and formerly appealing jingle, "Break me off a piece of that KitKat Bar."
Wow, seriously? Kit Kat really feels the need to produce an ad like this? How disturbing. The thought that this is a candy that little children consume is probably what disgusts me most. What are they supposed to think when they see this ad? A seven-year-old is old enough to read, but would most likely not understand the meaning of the ad. Which would most likely lead to some pretty awkward questions for mom and dad.
ReplyDeleteIsn't the whole point of advertising to increase sales? Well if an ad like this is going to up the sales of Kit Kats, I certainly don't want to be a part of it.
I'm completely confused about the product. So, it's just one giant Kit-kat, instead of the pieces that you break off? I can't even understand why they would make such a product. The whole thing just seems too weird to be true.
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